
Referral Development and Best Practices for Growing Patient Access
09/13/23 • 20 min
Want to grow your business and increase access for patients? The Be Advised podcast is back with a new episode to answer your referral questions.
Mary Free Bed’s Advisory Group podcast, Be Advised, highlights all things referral development with Mary Free Bed’s Jeff Munford. He shares his experience and insight from 15 years working in access and business development at the rehabilitation hospital.
Jeff currently serves as vice president of patient access and referral development for Mary Free Bed.
He joined Mary Free Bed in 2008 to lead an expanding business development and marketing team. In that time, he’s led a team through immense growth as Mary Free Bed expanded from an 80-bed inpatient rehabilitation hospital in Grand Rapids, to a system of over 400 beds throughout the Midwest.
Be Advised is hosted by Joyal Pavey, vice president of the Mary Free Bed Advisory Group. On this episode of Be Advised, Joyal and Jeff discuss:
- Data driven decisions
- Best practices
- Outcome sharing
- Response times
For questions about this or other Be Advised podcasts, email us at: [email protected]
Find out more about the Mary Free Bed Advisory Group.
Want to grow your business and increase access for patients? The Be Advised podcast is back with a new episode to answer your referral questions.
Mary Free Bed’s Advisory Group podcast, Be Advised, highlights all things referral development with Mary Free Bed’s Jeff Munford. He shares his experience and insight from 15 years working in access and business development at the rehabilitation hospital.
Jeff currently serves as vice president of patient access and referral development for Mary Free Bed.
He joined Mary Free Bed in 2008 to lead an expanding business development and marketing team. In that time, he’s led a team through immense growth as Mary Free Bed expanded from an 80-bed inpatient rehabilitation hospital in Grand Rapids, to a system of over 400 beds throughout the Midwest.
Be Advised is hosted by Joyal Pavey, vice president of the Mary Free Bed Advisory Group. On this episode of Be Advised, Joyal and Jeff discuss:
- Data driven decisions
- Best practices
- Outcome sharing
- Response times
For questions about this or other Be Advised podcasts, email us at: [email protected]
Find out more about the Mary Free Bed Advisory Group.
Previous Episode

How CARF Accreditation Supports Development and Adds Value
Thinking about accreditation for your rehabilitation facility? The newest Be Advised podcast is for you.
Mary Free Bed’s Advisory Group podcast, Be Advised, is diving into the benefits of CARF accreditation for health and human service organizations. The Commission on Accreditation of Rehabilitation Facilities (CARF) has been accrediting organizations since 1966 and has over 1,800 accredited locations globally.
The guest for this episode is Terrence Carolan, managing director of medical rehabilitation for CARF International. Carolan has more than 20 years of experience in the field of medical rehabilitation as an administrator, provider, and educator. He holds a master’s degree in physical therapy.
Before joining CARF as the managing director, Terrence was a CARF surveyor for over 10 years. In his managing director role, Terrence oversees CARF’s medical rehabilitation area which includes standards for:
- Inpatient and outpatient rehabilitation
- Home and community services,
- Residential rehabilitation and vocational services
- Interdisciplinary pain and occupational rehabilitation
- Independent evaluation services and case management
CARF also accredits specialty programs in the areas of:
- Pediatrics
- Amputation
- Brain injury
- Cancer
- Spinal Cord Injury
- Stroke
Be Advised is hosted by Joyal Pavey, vice president of the Mary Free Bed Advisory Group. On this episode of Be Advised, Joyal and Terrence discuss:
- What makes CARF Unique?
- The national and international span of CARF
- Common questions about accreditation process
- Advice for first time accreditation
- What’s next for CARF in five years
For questions about this or other Be Advised podcasts, email us at: [email protected]
Find out more about the Mary Free Bed Advisory Group.
Next Episode

Special Episode: Previewing the Education Academy’s Upcoming Stroke Conference
We’re changing things up for our newest episode of Be Advised, the Mary Free Bed Advisory Group podcast.
In this episode, we are featuring an interview with the Mary Free Bed Education Academy. The conversation is previewing their upcoming stroke conference for rehabilitation and health care professionals.
Included in the discussion is Dr. Cad Shannon, Director of Learning and Organizational Development for Mary Free Bed and two guest speakers from the conference. Those speakers are Peter Muszkiewicz, MT-BC, and Bailey Schulte, MT-BC, Music Therapist, both Inpatient Recreation Therapists for Mary Free Bed.
Dr. Shannon shares about the Mary Free Bed Education Academy and their live online courses, interprofessional grand rounds, conferences and workshops.
Muszkiewicz and Schulte talk about their class during the stroke workshop, and how they will share about the history of music therapy, and how it’s used to help patients in stroke rehabilitation recover.
It’s a great quick conversation to help listeners learn about the Education Academy. Find more info about their upcoming offerings and large library of videos at educationacademy.maryfreebed.com.
For questions about this or other Be Advised podcasts, email us at: [email protected]
Find out more about the Mary Free Bed Advisory Group.
Be Advised - Mary Free Bed Advisory Group Podcast - Referral Development and Best Practices for Growing Patient Access
Transcript
Joyal Pavey:
Here, so before we dive into details, would you mind Jeff sharing a little bit more about yourself with our listeners and tell them about your background and your role at Mary Free Bed?
Jeff Munford:
Sure thing. And I got to say, I appreciate the generous introduction Joyal. My name is Jeff Munford, vice president, patient access and referral development. I've been with Mary for a bit for about 14 years now in a variety of diffe
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